I’m Cal, a freelance multi-disciplinary designer who cares about designing better services, brands and digital products for people, with people.

→ Currently Service Designer at HM Revenue & Customs

What I do.

  • Well designed services improve your organisation's reputation, improve user experience, save money & time and ensure consistency across all touchpoints.

    I can help with: Service Design, Design Thinking, User Journey Mapping, Prototyping and User Testing.

  • Good branding and visual design helps your organisation communicate effectively with your users or customers. It builds trust, recognition and differentiates you from your competitors.

    I can help with: Branding & Identity, Marketing Materials, Social Media Graphics and Motion Design

  • Creating functional, user focused, engaging digital experiences can help you communicate with your users better. Increase your organisation's credibility and presence in the digital space.

    I can help with: Digital Product Design, User Journey Mapping, Prototyping and User Testing.

What I’ve done.

My work spans across different areas of design and I have worked with both public and private sector clients, which means that I have a diverse portfolio of work.

You can view a selection of my work here - coming soon.

How I do it.

  • Approaching every problem with an open mindset, I make sure that I design with all users in mind. Using methodologies such as co-design & co-creation, researching and testing with diverse user groups and designing for multi-channel experiences, we can build better, more inclusive products and services together.

  • Driven by tenacious curiosity and unconventional thinking, I like to find out why things are the way there are and how we can make them better. Approaching my work this way leads to creating innovative solutions that meet the needs of our users.

  • Simply put, improving people’s lives is at the heart of what I do and this is what drives my work. Whether that be via better communication, a new multi-channel experience or uncovering new insights, I always strive to make a positive impact in my work.